Alessandro Conforti’s training started in Rome in 1996 and continued in Milan where he had the opportunity to work within the fashion industry. He moved on to Barcelona where he found a completely different expression of fashion, and then finally in 2003 moved to London, the city of every imaginable style, and found his home!

After five years in London Alessandro came across a business that reflected his views on how a work environment should be. That was Shine holistic. He joined Shine management team and was instrumental in the creation and opening of Shine on the Green which he now manages and co-owns with Carla Octigan.

‘For me, it’s not just a business to run, it’s the place I always dreamed of working in’.

He has hand chosen a great team and has expanded his passion for training the next generation of Shine stylists.

Recently, Alessandro also had the great honour to be part of  Peter King hair team in the latest episode of

 ” Star Wars”.

In his spare time – well, he looks for the next challenge!