Keratin Treatment
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Smooth, Shiny & Healthy Hair Is Yours!
If you’ve ever struggled with frizz, dullness, or unmanageable hair, you’ve likely come across keratin treatments as a potential solution. This popular salon treatment has been gaining traction for its ability to transform hair into a smooth, shiny, and manageable mane. But what exactly is a keratin treatment, and why is it so beneficial? Let’s explore the incredible advantages of incorporating keratin into your hair care routine.
What Is a Keratin Treatment?
Keratin is a protein that naturally exists in our hair, skin, and nails. Over time, factors like heat styling, chemical treatments, and environmental aggressors strip away keratin, leaving hair weak, frizzy, and prone to breakage. A keratin treatment replenishes this lost protein, sealing the hair cuticle and creating a sleek, polished finish.

The Top Benefits of a Keratin Treatment
Eliminates Frizz and Smooths Hair: One of the main reasons people opt for keratin treatments is their ability to reduce frizz dramatically. By smoothing the hair cuticle and sealing in moisture, keratin treatments help combat humidity and unruly flyaways, leaving hair soft and silky.
Enhances Shine and Softness: Keratin treatments create a glossy, healthy-looking shine by smoothing each strand’s outer layer. This reflective, polished effect gives hair a salon-fresh appearance with enhanced softness and manageability.
Strengthens and Repairs Damaged Hair: Hair damage from excessive heat styling, bleaching, or chemical treatments can weaken the structure of your strands. Since keratin is a fundamental building block of hair, this treatment strengthens and repairs damaged areas, reducing breakage and split ends over time.
Cuts Down Styling Time: For those who spend excessive time blow-drying or straightening their hair, a keratin treatment can be a game-changer. Treated hair is naturally smoother and requires less heat styling, significantly cutting down your morning routine while also minimizing heat-related damage.
Long-Lasting Results: Unlike temporary smoothing products, keratin treatments offer long-lasting effects. Depending on your hair type and maintenance routine, the results can last anywhere from three to five months, making it a worthwhile investment for those seeking manageable, beautiful hair.
Suitable for Most Hair Types: Whether you have curly, wavy, or straight hair, keratin treatments can benefit a variety of textures. While the treatment won’t permanently alter your natural curl pattern, it will relax curls and waves, making them easier to style while still maintaining body and movement.
How to Maintain Your Keratin Treatment
To maximise the longevity of your keratin treatment, it’s essential to follow a few simple aftercare steps:
Use Sulfate-Free Shampoos and Conditioners: Harsh sulfates can strip keratin from your hair, reducing the treatment’s lifespan.
We highly recommend Davines Love Smoothing shampoo and conditioner.
Minimise Heat Styling: While your hair will be naturally smoother, using excessive heat can still lead to damage over time.
Avoid Over-Washing: Washing your hair too frequently can cause the treatment to fade faster. Try to extend washes by using dry shampoo when needed.
Protect Your Hair from Chlorine and Salt Water: If you plan to swim, use a protective leave-in conditioner or wear a swim cap to maintain your treatment’s effects.


Is a Keratin Treatment Right for You?
Book a Consultation Today
If you desire smoother, shinier, and more manageable hair, a keratin treatment might be the perfect solution. Whether you struggle with frizz, spend too much time styling, or simply want healthier-looking locks, this treatment offers a range of benefits that can transform your hair care routine.
With proper aftercare, keratin treatments can keep your hair looking flawless for months, giving you the confidence to embrace your natural beauty effortlessly. Ready to experience the magic of keratin? Book an appointment with a professional stylist and unlock the hair of your dreams!
We start the process by booking in a consultation with your chosen Stylist.
Call our FOH team to book your Keratin consultation and Treatment today.
Keratin Treatment FAQs
What is Keratin?
«Keratin is the major protein contained in hair, skin and nails. When hair is damaged physically, chemically or from an environmental factor such as the sun, a decrease of proteins will occur, depriving hair's cortex from its major shield of external and internal protection.
How does a Keratin treatment work?
«The Keratin Complex treatment that we use is a very powerful Nano Keratin base treatment, which act as a humidity blocker, frizz neutraliser, and repairer of damage to the hair. The result is smoother, silkier and shinier hair!
Does it damage my hair?
«Absolutely not! In fact, a Keratin treatment will help to restore a loss of proteins by strengthening the hair’s cortex and its internal structure, helping to recreate its natural shield of protection, silkiness and shine.
How long does it last?
«Up to 3 months or maybe more, depending on how much you follow the given after care guidance. At Shine we always advise you to use the Davines Love Smoothing shampoo and conditioner for a longer lasting result.
What’s the difference between a Keratin blow-dry and a Brazilian blow-dry?
«The two treatments are very similar. What differentiates a Keratin Complex treatment (which is what we offer at Shine) from a general Brazilian Blow-dry, is the Nano Protein Technology, which allows a better and more effective replenishment of proteins where needed, leaving hair smoother and shinier for a longer period.
How do I book a Keratin Treatment at Shine?
«Please come and see us for a consultation first, so that we can talk about the process and see how much time we will need for your hair. Call 0207 241 5033.
Call our Front of House Team to book in for a Keratin Treatment consultation 0207 241 5033