Alex trained in his home town of Rome, where he worked as a hairdresser for 10 years before moving to London. He then worked for Toni & Guy for 6 years, where he developed a passion for training, working with both the artistic and junior training teams.

The first thing Alex noticed on joining the Shine team, was the hour appointment system, allowing him time with each client. A luxury which allows stylists to offer a high standard of hairdressing and the time to care about the detail. Alex enjoys working in a creative field and loves to see clients happy at the end of his service. “Creating a shape and colour that suits the individual’s hair and face is an hourly goal.”

Outside of the salon Alex has interests in spirituality, martial arts, reading and the cinema but mostly enjoys his time with friends from all over the world.

My Reviews

Shine was recommended to me by a friend, and I have been a loyal client of Alex's ever since. The ambiance of the salon is both welcoming and relaxing, and Alex is a consummate professional, knowledgeable and amenable. I never feel rushed or overloooked, and I always leave relaxed and most importantly, very happy with the results.